Best known for their award-winning mattresses and other cozy home accessories, Casper has just launched their first loungewear collection—aptly named ‘Snoozewear.’ The new line is the perfect addition to their current roster of sleep- and lounge-related products, and just what we needed to get through the rest of winter. The Snoozewear collection includes three main product offerings: a comfy quilted robe, slippers, and sleep mask. “Our Snoozewear collection was influenced by Casper’s cozy duvets and thoughtfully crafted to take the comfort of your bed with you throughout your home,” says Liz Boscacci, Casper’s Director of Product Development. “Each piece offers functionality, versatility, and cozy aesthetics. Leveraging insights from Casper Labs, our award-winning R&D team, and our community of users, we designed this collection to showcase luxurious comfort and performance that champions rest and encourages self-care and wellness.” Case in point: their cozy new robe will make you feel like you’re wrapped up in your favorite duvet (it’s even named the Blanket Robe). And it comes in three different colors (white, indigo blue, and oatmilk), so you can match it to your personal taste or your home’s aesthetic. The robe is made of a 100% cotton shell and 100% poly fill and comes in sizes small, medium, and large. The slippers and mask are only available in the indigo blue color (so far), but are just as comfy as the Blanket Robe. The slippers feature a soft foam insole and a microsuede outsole, while the shell is a 90% cotton jersey blend. And the bottoms even have a silicone grip pattern, so you won’t have to worry about slipping on hardwood or tile floors. Prices for the Snoozewear collection range from $49 for the mask, $59 for the slippers, and $169 for the robe.
Loungewear Inspired by Your Bed
Founded in 2014, Casper is often referred to as one of the first mattress startups, changing the way people shopped for and bought mattresses. They became famous for their mattress-in-a-box which shipped directly to customers’ front doors—and for their free, 100 day trial period. Since then, they’ve branched out into other sleep-related products, including bed sheets, frames, pillows, and quilts. And now, they’re making a foray into loungewear. “To complement our full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture— our foray into lounge apparel provides wearable comfort beyond the bedroom, further advancing Casper’s goal of reshaping the future of sleep. Our goal is to continue to explore all avenues of sleep and develop new innovations to help awaken the potential of a well-rested world,” said Boscacci. Casper’s Snoozewear collection is available to shop online and in stores on January 25.
